The Story Behind Our Success
2019
VEA Foods started with a simple mission: high-quality, convenient food. Joining the VEA Group in 2019 empowered us to expand our reach and offerings. We strategically broadened our product line beyond pies to cater to a more premium market segment.
2020
A turning point came in 2020 with our new, technologically advanced factory. This shift to automation streamlined processes and boosted production capacity across our entire convenience food range.
2021
In 2021, a pivotal partnership with Econofoods, our first wholesaler, expanded our distribution network. It also fueled product diversification, leading to the inclusion of platter foods and other convenient options.
2022
Our success continued in 2022 with the addition of USave and Checkers as valued partners, solidifying our position as a trusted private label supplier.
Present
Today, our state-of-the-art facility operates 24/7, employing over 150 people who produce a staggering volume of food items.
In addition to our private label, we’ve established two brands with the focus being direct to customers, ie. The Pie Fix & Die Vleish Pastei.
Choosing VEA Foods isn’t just about convenience; it’s about quality and innovation. From our humble beginnings to our flourishing present, we remain passionate about providing delicious food solutions. The future is bright, and we’re excited to share it with you.
Vision
Our Vision is to revolutionise the convenience food industry with innovative affordable Freezer to Oven (FTO) foods, delivered at a great value.
Mission
Through meticulous craftsmanship, state-of-the-art processes, and dedication to excellence, we aim to shape a culinary landscape to be the top choice for businesses needing covenience foods, delivering lasting value to clients, end customers, our business, and employees.
Commitment to Quality
VEA Foods prides itself on the exceptional quality of its homegrown ingredients and rigorous quality control procedures throughout the manufacturing process. From hand-picking the freshest ingredients to ensuring every step of the process meets our high standards, each bite you take is a testament to our commitment to quality.
Certifications:
- GFSI Acredited
- Export Accredited
- Halaal Certified (ICSA)
- B-BBEE Level 2
- VETERINARY approved
- FOOD PREMISES approved