Our story
The Story Behind Our Success
From a focused pie business to a growing convenience food manufacturer, VEA Foods has always been driven by one purpose: creating food solutions that work for customers, partners and the people they serve.
Built on quality. Growing through partnership.
VEA Foods began with a simple mission: make high-quality convenience food more accessible. Since joining the VEA Group, we have invested in our people, manufacturing capability, product portfolio and customer partnerships, expanding beyond pies into a broad range of frozen and ready-to-enjoy foods.
Our vision
To transform the convenience food industry through innovative, affordable freezer-to-oven products that deliver outstanding value.
Our mission
To combine craftsmanship, modern manufacturing and disciplined execution to become the partner of choice for businesses that need dependable convenience foods, creating lasting value for customers, consumers, employees and the VEA Group.
Our values
Quality without compromise, dependability in every delivery, flexibility to grow with you, and affordability that creates loyalty.
The journey
From 2019 to today.
2019
VEA Foods is founded
A specialist outsourced food manufacturer is born, built to give retailers and brands flexible access to dependable, quality convenience food.
Growing
Range expands
From classic pies to cocktail savouries, platters, pastry and muffin mix, the portfolio grows to serve retailers, wholesalers and foodservice.
Brands
The Pie Fix and Die Vleish Pastei
Two signature brand ranges are launched: one built for small-business success, one that reinvents nostalgic comfort food.
Today
Supplier of choice
VEA Foods manufactures for some of Africa's most iconic retailers and partners with growing brands through private label.
Quality & compliance
Quality is built into every step.
From ingredient selection and production controls to freezing, packing and dispatch, our teams work to deliver consistent products our customers can trust.
Talk to Us About Your Requirements
Whether you are stocking shelves or building a brand, our team is ready to help.